The combination of technology, analytics and systems used to manage digital advertising commerce and campaigns.
The adtech ecosystem is comprised of the advertiser (the demand-side) and the publisher (the supply-side).
Summa Advisory provides an array of services to assist solution “Providers” to optimize their offerings and enterprise – and solution “Users” to navigate the industry for partnerships and alliances.
Business Model, SWOT Analysis, Business Plan
Assessment, Positioning, Competition,
Monetization
Planning, Product/Solution, Pricing, Promotion, Distribution/Channels, Outsourcing
Early-Stage Companies, Go-to-Market Strategy, Driving Early Adoption, Capturing Market Share
Second/Latter-Stage Companies, Market Strategy, 4-P Reassessment, Enterprise Assessment, Organization/Leadership
Enterprise Structure, Executive Team, Sales/Marketing Organization, Fractional Executives
Ad-hoc counsel, Consultations, Market Intelligence Analysis, Board Creation and Talent
VC/PE Support, Evaluating the Business, Articulating the Business, Investor presentation support
Speaking, Writing, Webinars
C-Level Sales and Outreach, Partnerships, Alliances
Debt/Equity Capital Raises for Start-ups and Expansions. Support Either Side of a Transaction – Investor or Borrower. Evaluating/Articulating Business Plans/Models.
