Editor’s Note: Savvy email marketers know the power of a catchy subject line. It’s not easy to grab consumers’ attention amid the clutter—and it’s even harder to hit the mark. A column in CM sister pub PRNEWS analyzes the email marketing tactics of presidential candidate Kamala Harris and why they are scoring with her audience. […]
The report states, “Cordial’s AI outshines other vendors’ by enhancing marketer productivity and email value, not just creating content.” SAN DIEGO, CA — August 5, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS, and mobile app messages for companies like L.L.Bean, PacSun, and REVOLVE, has been recognized as a […]
The acquisition will expand Casey’s presence into the attractive Texas and southern markets, delivering accretive growth and creating value for shareholders, team members and guests. ANKENY, IA – July 26, 2024-(BUSINESS WIRE)— Casey’s General Stores, Inc. (“Casey’s” or the “Company”) (Nasdaq: CASY), one of the leading convenience store chains in the United States, today announced an […]
Enhancements leverage increased Customer retention to drive value and engagement. SALT LAKE CITY, UT Aug. 05, 2024 (GLOBE NEWSWIRE) — LifeVantage Corporation (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health processes at the cellular level, today announced an exciting refresh to its Rewards Circle Customer loyalty program in […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Editor’s Note Last week we highlighted the importance of taking a renaissance approach to driving your customer strategy. It’s important to track the macro influences of the world economy. This week we see many subtle changes to digital payment systems that could impact consumer […]
The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant background noise with increasingly distracted consumers. Product awareness, increased sales and brand loyalty are all up for grabs at the launch of a video or connected TV […]
Hosted by Let’s Talk Loyalty, this month’s topic is “How to Create a Winning Value Proposition.” The Wiser Loyalty series podcast is hosted by Let’s Talk Loyalty. Each month, Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group choose a course from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that […]
August 01, 2024 08:30 AM Eastern Daylight Time NASHVILLE, Tenn–(BUSINESS WIRE)–FEMSA (NYSE:FMX) and Delek US Holdings, Inc. (NYSE:DK) (“Delek”) have entered into a definitive agreement, whereby a subsidiary of FEMSA will acquire 100% of the equity interests in the Delek subsidiaries that operate Delek’s retail business (“Delek US Retail”) for cash consideration of $385 million […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is here in studio with us in Dubai, which is a rare treat with so many global loyalty leaders based in other markets around the world. Begum Kaya is the Global Head of CRM & Loyalty / Pizza Hut for Yum! […]