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Posted on September 26, 2023 | by news-summaadvisory

10 B2B Event Production Strategies From INBOUND 2023

We recently brought you email marketing tips gleaned from HubSpot’s annual INBOUND conference. Here’s a tour of what stood out, according to a piece in Event Marketer, from an event production and marketing strategy perspective—from wearable tech to accessibility to community building.

Posted in Martech News

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A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

Innovative Eyewear Increases Sales, Brand Cache With Reebok Licensing Deal

Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative Eyewear debuted its Reebok smart eyewear line on its own..
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Blue Apron Sheds Subscription Model, Expands Offerings in Brand Relaunch

A comprehensive relaunch calls for a comprehensive marketing plan. On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience and new creative. Even more significant, it shed the subscription model on which it had been founded in 2012. Having changed just a..
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Reebok Sells Sporty Smart Glasses from Innovative Eyewear Inc.

Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its brand cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative eyewear debuted its Reebok smart eyewear line on i..
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