Customer expectations and marketing priorities diverge across price, communication channels, personalization and AI SAN DIEGO, CALIFORNIA — OCTOBER 13, 2026 — Wunderkind and Cordial release “The Customer Marketing Gap”, a report examining where consumer expectations and marketer priorities align and where disconnects remain across purchasing decisions, digital experiences, communication preferences, personalization, trust and AI. For […]
The average U.S. household is expected to increase its holiday spend by 4% over last year, to $1,654, according to new research from consulting firm Deloitte. This is in line with Deloitte’s overall holiday forecast, which projects total retail sales from November 2026 through January 2027 to increase between 4.0% and 4.8% and reach between […]
Marketing leaders are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever. That tension framed a panel at the Mid-Atlantic MarCom Summit in Washington, D.C., Oct. 14, where executives from consumer goods, professional sports and government contracting discussed how they measure brand and […]
A handful of brands per category dominate the recommendations generative AI chat platforms give, according to a new report from e-commerce platform CommerceV3, which also sells AI visibility services. The report found that AI platforms filled 75% of their recommendation slots with the same handful of brands. In fact, 78% of e-commerce brands never appear […]
What We Learned in 10 Years — And Changed Because of It Purpose of Article Series In October, we relaunched our CLMP™ Program both online and for in-person training formats. Additionally, December 1, 2026 marks the 10th anniversary of the Loyalty Academy™ and the CLMP™ designation we issue. We set out a decade ago to […]
NEW YORK, NEW YORK — OCTOBER 15, 2026 — Rove, the rewards platform that helps travelers earn miles through travel bookings and everyday purchases, today announced the addition of JetBlue’s TrueBlue® loyalty program as its newest 1:1 transfer partner. Beginning today, Rove members can transfer Rove Miles to TrueBlue at a 1:1 ratio. To celebrate […]
How can brands balance customer loyalty with profitability? Carly Neubauer speaks with Roz Travers-Hucker, Head of Marketing at Canningvale Australia, about using customer data, relevant rewards and emotional connections to drive sustainable growth. Roz shares lessons from Best Friends Group’s paid membership program and Canningvale’s Home Lovers Club, exploring loyalty economics, customer engagement, and the […]
Grading my own predictions at Cobrand & Travel 2026 At AI Connect’s Co-Brand & Travel Rewards 2026, Wise Marketer Managing Editor Bill Hanifin, who is also CEO of Wise Marketer Group, held his 2025 predictions up against a turbulent year. There is no shortage of pundits in our industry, but few go back and check […]
New capability is built to help brands connect more customer information, understand behavior beyond loyalty, and drive more relevant, measurable engagement, without replacing the technology already running their businesses WALTHAM, MASSACHUSETTS — OCTOBER 07, 2026 — (GLOBE NEWSWIRE) — Paytronix, an Access Hospitality company, today announced that Access Evo, the intelligent, connected experience for hospitality, will begin […]
Bob’s Discount Furniture took a marketing risk when it invested in a nonbranded, entertainment-driven microdrama, said Chief Marketing Officer Steve Nesle. It was scary to launch the six-episode reality series, but the results quickly put its fears to bed, he said. “I’m not being hyperbolic when I say that the results just made us incredibly […]