Why Is Visa Suddenly Building a Travel Brand? Last week, Visa announced the global expansion of Visa Destinations, a travel platform open to cardholders across more than 150 issuing banks and now live in 10 major locations worldwide. In the official release, the company said the move “marks a strategic expansion of Visa’s role beyond […]
Most loyalty programs are particularly good at measuring what is easy to measure, and quietly bad at protecting what keeps a customer coming back. Redemption rates, breakage, cost per acquisition, and margin per member all get tracked closely. But the metrics that determine whether a customer stays? Those rarely make it onto the dashboard at […]
Dr Kaveer Maharaj, CEO of The Nudge Lab, who holds a PhD in Loyalty and Behavioural Science, joins Let’s Talk Loyalty and Loyalty TV to challenge how the industry defines and measures loyalty. Together, we explore whether “loyalty programmes” is even the right term, the three types of loyalty (including the one often overlooked), and […]
As discovery shifts beyond the click, Awin is advancing how marketers understand and act on influence – combining new data approaches with platform innovation to drive more sustainable growth for brands CHICAGO, ILLINOIS — June 30, 2026 — Awin, the global marketing technology platform, is evolving its approach to discovery as AI-driven experiences reshape how […]
ScoreCard+ is a new paid membership tier that will unlock next level benefits for only $99 per year PITTSBURGH, PENNSYLVANIA— JULY 01, 2026 — Today, DICK’S Sporting Goods (NYSE: DKS) announced multiple enhancements to its ScoreCard Loyalty Program, including the introduction of ScoreCard+, a new paid membership tier that offers athletes a chance to earn over […]
City Unscripted personalised city tours across 15 global destinations are part of GHA DISCOVERY Experiences 20% saving on City Unscripted experiences booked via the GHA website or mobile app Members can enjoy more than 2,500 Local Offers and Experiences throughout the year, available worldwide without booking a hotel stay Expansion reflects growing demand for immersive, […]
Visa Destinations is now live across 10 locations, including flagship cities such as Paris, London, New York City, and Thailand, with more destinations to be added later this year. This platform connects Visa cardholders with curated experiences and exclusive access aligned to passion-led travel pillars through a consumer mobile-first platform. Global anchor partners include Global […]
77% of back-to-school shoppers plan to use AI — and the brands that understand how will win the season. The traditional shopper journey as brand marketers once knew it is going away. This is a significant moment in history, similar to how COVID shifted everyone online and accelerated the rise of creator commerce. Today the […]
CMO Council and MartechTribe Reveal Data-Driven Framework to Transform Fragmented Stacks into Predictive Business Growth Platforms SAN JOSE, CALIFORNIA — July 01, 2026 — The CMO Council, in partnership with MartechTribe, today introduced the Apex Martech Matrix Innovation Insights Brief— a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity […]
Community is Naturium’s superpower, said Jake Galtere, Chief Marketing Officer at the skincare brand. “We identified that a real superpower was our community,” Galtere said. “It’s now over one thousand consumers reach out to us independently to tell us that we have changed their lives because we’ve transformed their skin. It’s something that’s really core […]