Chief Digital Officer Ben Spiegel wants shoppers to know Polywood is more than just a place to buy a great chair. He wants the outdoor furniture brand to stand for a lifestyle of living well outside. Spiegel joined Polywood in March 2026, attracted to both the brand and the idea of building the outdoor living […]
Self-Assessment Taken by 200 Members Reveals Only One in Four Chief Marketers Report Being Highly Advanced, Adaptable and Agile in Embracing Emerging Martech Solutions and Innovations While 41% report good traction and early deployment, a further 37% reveal they are challenged and lagging in identifying, specifying, integrating and deploying solutions SAN JOSE, CALIF. — JULY […]
Chief Digital Officer Ben Spiegel wants shoppers to know Polywood is more than just a place to buy a great chair. The outdoor furniture brand is a lifestyle to live well outside. Spiegel joined Polywood in March 2026, both attracted to the brand and the idea of building the outdoor living category. Previously, Spiegel was […]
From scale to significance, everything you need to know about the Australian loyalty market Wiser Perspectives brings you interviews with executives who are influencing growth and change in digital and customer loyalty marketing. This is part two of a three-part discussion with Adam Posner, CEO and founder of The Point of Loyalty, hosted by Bill […]
Every summer, ecommerce brands prepare for one of the busiest shopping seasons of the year. Parents are buying dorm room essentials, students are replacing laptops, and families are searching for everything from bedding and storage bins to coffee makers before move-in day. From a brand’s perspective, the activity looks familiar. Customers browse products, compare prices, […]
What happens when two loyalty experts stop agreeing and start challenging everything? Adam Posner and Carly Neubauer bring their bold, unscripted Loyalty Roast format to Let’s Talk Loyalty & Loyalty TV , tackling the biggest debates shaping the industry today. From whether friction can actually strengthen experiences, to the truth behind emotional loyalty and the […]
Why Top-Performing Organizations Focus on Alignment, Not Accumulation Organizations are pouring unprecedented amounts of money into martech. Global spending is racing toward $215 billion, with 80% of companies planning to increase investment. Yet only one in three organizations have achieved what McKinsey considers transformational martech maturity. That should set off alarm bells. For years, marketers […]
From scale to significance, everything you need to know about the Australian loyalty market Wiser Perspectives brings you interviews with executives who are influencing growth and change in digital and customer loyalty marketing. In this episode, Bill speaks with Adam Posner, CEO and founder of The Point of Loyalty, an Australian-based independent customer loyalty consultancy. […]
How Leading Brands Are Making Stored Value More Useful Many consumers have spending power they aren’t using. Loyalty points, promotional credits, refunds and rewards often sit unused because customers don’t know what they have or can’t easily access it when they’re ready to make a purchase. That value becomes even more important as consumers pay […]
Sunblock brand Supergoop firmly believes that consumers should wear sunscreen every day. But naturally, summer is a top marketing moment for the brand, said Chief Marketing Officer Lauren Weinberg. Weinberg joined Supergoop in Q1 2026, after previous stints as CMO at Peloton and CMO at Square. She also held senior leadership roles at Yahoo, MTV, […]