- Integrated solution combines Vevol Media’s Shopify development expertise with 2Performant’s affiliate marketing platform, offering merchants a unified launch-to-growth pathway
- Partnership addresses a critical gap in Europe’s e-commerce market, projected to hit US$1.02 trillion, where, according to CB Insights, 33% of startups fail due to marketing challenges.
LONDON, ENGLAND — 31 July 2025 – Leading affiliate marketing platform, 2Performant (BVB:2P), has announced a strategic partnership with Vevol Media, Ireland’s renowned Shopify development agency, to deliver an integrated solution that combines e-commerce development with performance-based marketing expertise. The collaboration creates a seamless pathway for Shopify merchants to launch and scale their online businesses through affiliate marketing.
The partnership addresses a critical gap in the European e-commerce market, which is projected to reach US$1.02 trillion by 2030. Businesses often struggle with fragmented tools and services across marketing and technology, a significant challenge when the average Shopify merchant uses six different apps to run their store. By combining Vevol Media’s Shopify development expertise with 2Performant’s BusinessLeague affiliate platform, merchants now have access to a unified solution that covers everything from building their store to managing performance-driven marketing programmes.
Integrated Solution to Bridge Development and Marketing Gap
“This collaboration represents a fundamental shift in how we empower e-commerce businesses,” said Dorin Boerescu, CEO of 2Performant. “By combining our strengths with Vevol Media, we’re eliminating the traditional barriers that prevent entrepreneurs from scaling successfully – giving them enterprise-level support and strategy from launch to growth.”
The partnership follows a period of substantial growth for 2Performant. In 2025, the company celebrated over one million tracked sales, launched the BusinessLeague app for Shopify users, and expanded its reach through the acquisition of Profitshare operations in Romania and Bulgaria. The collaboration with Vevol Media further reinforces its leadership in affiliate marketing across Europe and focused expansion into the Irish market.
Targeting Europe’s Booming E-commerce Ecosystem
Dan Nistor, CEO of Vevol Media commented on the partnership: “At Vevol Media, we’ve always believed that exceptional e-commerce experiences require more than just great development; they need strategic marketing that drives results,” said Dan Nistor, CEO of Vevol Media. “Partnering with 2Performant allows us to offer our clients a complete solution: we build the optimised storefront, and together we power the performance marketing that scales their business. It’s exactly what the Irish and European e-commerce market has been waiting for.”
Vevol Media has built a strong reputation as a Shopify Partner and a trusted development agency. The company specialises in optimised storefronts, conversion rate enhancements, and tech-forward design, helping direct-to-consumer brands scale faster. This expertise complements 2Performant’s commitment to helping online retailers scale efficiently through smart technology and results-oriented marketing.
The new partnership aims to redefine the standard for e-commerce success, proving that when cutting-edge technology meets strategic expertise, online merchants can achieve unprecedented growth.
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About 2Performant
2Performant (BVB: 2P) is one of Europe’s leading affiliate marketing networks, having processed 14 million transactions worth more than €700 million to date. Customers include some of Europe’s leading ecommerce operators, including Sephora, Decathlon, Otter, Flip and FashionDays. In 2024, 2Performant launched BusinessLeague, the world’s first gamified affiliate marketing platform. The company is listed on the Romanian Stock Exchange. For further information, visit www.BusinessLeague.com
About Vevol Media
Vevol Media is a Shopify Partner agency specialised in web development and email marketing, with a strong focus on migrations to Shopify Plus. They have collaborated with renowned brands such as MyGeisha, DY Nutrition, Apiland, and Dossier Perfumes. Their expertise is also recognised through the creation of an official Shopify theme, “Noblesse”, and their community involvement is reflected by organising events like Shopify Meetup Romania (2024) and Shopify Meetup CEE (2025).
The company is headquartered in Dublin, Ireland, with a talented team of Romanians distributed across major Romanian cities – Cluj, Iași, Brașov, Timișoara, and Bucharest. Their team provides end-to-end migration solutions to Shopify and Shopify Plus, transforming complex stores from platforms such as Magento or VTEX into modern, high-performance experiences. To date, they have completed over 45 migrations for clients across various industries, from fashion and lifestyle to jewellery and B2B. For further information, visit www./vevolmedia.com/