Posted on January 23, 2025 | by news-summaadvisory

#637: Antavo’s 2025 Global Customer Loyalty Report

Award-winning loyalty innovator Zsuzsa Kecsmar, Co-Founder & CSO of Antavo AI Loyalty Cloud, reveals key findings from the 2025 Global Customer Loyalty Report. With insights from 10,000+ loyalty program members and groundbreaking AI loyalty technology developments, this exclusive interview explores the future of customer engagement from one of the industry’s most influential voices.

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MB Bell Appointed Senior Advisor at Valuedynamx to Accelerate US Market Expansion

Loyalty Expert Brings 25 Years of Experience to Drive Strategic Growth and Strengthen Valuedynamx’s US Presence BOSTON, MA, Jan. 21 2025 — Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, is pleased to announce that MB Bell&nb..

#636: Fundamentos para gestionar estrategias de lealtad exitosas (Spanish Episode)

Top loyalty strategists Gerardo Sama and Francisco Schnaas share critical insights on building successful loyalty programs. This expert panel explores the perfect blend of transactional and emotional engagement, breakthrough innovation strategies, and data-driven customer-first approaches that d..

New Research from Loyalty Science Lab Connects Value and Loyalty

Executive Interview with Yuping Liu-Thompkins, Professor Marketing and Director of Loyalty Science Lab, Old Dominion University A new study from the Loyalty Science Lab at Old Dominion University sheds light on the growing influence of social and political values on brand loyalty. The research, wh..