Posted on January 31, 2025 | by news-summaadvisory

#639: Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution

Al-Futtaim’s leading GCC loyalty program, Blue Rewards, has transformed from a simple cashback program into a powerful lifestyle brand under the leadership of Geeta Raghuvanshi, Chief Technology and Data Officer.

This historic family-owned conglomerate has expanded its rewards ecosystem across automotive, retail, real estate, and finance sectors in GCC, Egypt, Singapore, and Malaysia, evolving into an independent business driving customer engagement across multiple international markets.

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