Posted on February 18, 2025 | by news-summaadvisory

#644: LATAM Pass– La evolución constante de un Programa de Lealtad (Spanish Episode)

This episode is in Spanish and is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

En el episodio de hoy está con nosotros Cristian Ortiz, CEO de LATAM Pass, uno de los programas de viajero frecuente más grande de

Latinoamérica con 49 millones de socios. Nos describe cómo ha evolucionado el

programa a lo largo de los últimos años, pasando de un modelo de coalición,

anteriormente conocido como Multiplus, a lo que es ahora. Nos comentó como

conectar con los socios del programa para que se mantengan enganchados con la

propuesta de valor y como extenderla para estar presentes con el socio todos los

días.

Hosted by Alex Saul.

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