Posted on March 4, 2025 | by news-summaadvisory

#648: Profitability in Loyalty Programmes – Powered by Collinson

Today’s episode tackles the essential topic of “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme” – a subject at the heart of loyalty marketing success. We’re joined by industry expert Priyanka Lakhani, Senior VP at Collinson Group, a global leader with over 30 years of experience in travel loyalty solutions.

Collinson’s proven track record in helping brands worldwide optimize their loyalty investment makes Priyanka the perfect guide to explore actionable strategies for increasing programme ROI. Tune in for valuable insights on maximizing loyalty profitability with Priyanka Lakhiani from the renowned Collinson Group.

This episode is sponsored by Collinson Group.

Other Related Insights

A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

Generational Employee Experience: The Missing Piece in Loyalty Strategy

In an era where brands are increasingly focused on customer-centricity, a critical yet overlooked factor in building loyalty is the experience of employees themselves. Employee Experience (EX), when optimized, creates a ripple effect that strengthens Customer Experience (CX)—and ultimately sustain..

Global-First Study Uncovers Brand-Building Power of Convenience Retail Media

Convenience store advertising delivers 2x the visibility compared to campaigns in larger stores New data reveals convenience store advertising has twice the visibility, garners triple the attention and quadruple brand recall compared to campaigns in larger stores The industry-first research has also..

Dr. Martens Selects Amperity to Transform Customer Data Strategy

Iconic footwear brand chooses AI-powered customer data cloud to drive global growth through personalisation Amperity, an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing operations strategy. ..