Posted on March 11, 2025 | by news-summaadvisory

#649: Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment

Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.

Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.

Hosted by Amanda Cromhout

Other Related Insights

A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

Wise Marketer Group Releases the 2025 Paying with Points Research Report with Engage People

Two-Thirds of US Consumers Prefer Being Able to Redeem Their Loyalty Program Points When Making a Purchase DEERFIELD BEACH, FL, UNITED STATES, March 11, 2025 /EINPresswire.com/ — Wise Marketer Group (WMG) today announced its fourth annual U.S. consumer research study with Engage People coverin..

New Research from The Wise Marketer and Engage People Reveals 90% of Consumers Are Willing to Switch Brands for Better Rewards

Findings highlight top factors driving brand loyalty, with financial rewards noted as key incentives; 78% of consumers would engage more if ‘Pay with Points’ was offered TORONTO – March 11, 2025 – Engage People, the only loyalty network that enables program members to pay with points directl..

Looking into the Future of Customer Loyalty with Rich Long

Long time marketing executive Rich Long shares insights in Customer Loyalty In our pursuit of identifying trends that will shape Customer Loyalty, we seek out the brightest voices we can find. Rich Long is one of those voices and we recently interviewed him on a wide range of topics related to Custo..