Posted on April 24, 2025 | by news-summaadvisory

#661: Rethinking Membership Loyalty: Strategies for Scale with Steve Allmen, CAA

In this episode, Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization.

His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty.

Hosted by Bill Hanifin.

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