Posted on June 5, 2025 | by news-summaadvisory

#675: Inside Decathlon Membership: Loyalty Insights with Pablo Sardina

This episode is also available in video format on www.Loyalty.TV.

In this episode, Charlie Hills interviews Pablo Sardina, the Global Loyalty Senior Product Manager for Decathlon Membership. Pablo is a Growth and CX Expert in Sports Retail, focused on loyalty and relational models.

He has spent the last 7 years dedicated to drive digital products’ business value by delivering the optimal marketing strategy, including customer insights gathering, go-to-market strategies and campaigns, and activations planning.

Today we will be learning about his favourite books, highlights, and key learnings from the programmes he has worked on, and all about Decathlon membership.

Hosted by Charlie Hills

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