Posted on June 19, 2025 | by news-summaadvisory

#679: Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia

Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand.

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