Posted on July 17, 2025 | by news-summaadvisory

#687: American Airlines C-Suite Insights: Loyalty & Experience with CCO Heather Garbodin

This episode is also available in video format on www.Loyalty.TV.

Join us as Heather Garbodin, Chief Customer Officer at American Airlines, reveals how the airline is reshaping customer loyalty beyond traditional rewards programs. From enhancing digital tools to elevating premium experiences, Heather shares how data-driven insights and cross-team collaboration are driving initiatives that make travel easier, more personalized, and truly seamless across the OneWorld alliance.

Discover how small operational changes—like improved boarding processes and reduced gate-checked bags—are creating big wins for both customers and the airline. This episode dives into the emotional connection, trust, and reliability that American Airlines fosters to turn everyday travelers into lifelong advocates.

Hosted by Bridget Blaise-Shamai

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