Posted on August 14, 2025 | by news-summaadvisory

#695: Head of Myer One Shows Why It’s the World’s Best Loyalty Programme

This episode is also available in video format on www.Loyalty.TV.

The most decorated loyalty brand in global awards is Myer One.

Rob Pope, GM Customer at Myer, talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer.

There is no question that data is at the heart of the transformation which creates a customer-first success story.

Hosted by Amanda Cromhout

Other Related Insights

A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

Cracking the Code: Mastering Ecommerce Integrations Without the Headache

In today’s retail environment, ecommerce is no longer a “nice to have” – it’s essential. Platforms like Shopify, WooCommerce, and Squarespace have made selling online more accessible than ever. But for many business owners, launching the store is just the beginning. Once you..

SugarCRM Named to Constellation ShortList for Top Midmarket CRM Suites

DENVER, COLORADO – AUGUST 13, 2025 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced it has been named to the Constellation ShortList™ for Midmarket CRM Suites in Q3 2025. The Constellation ShortList™ portfolio highlights the key playe..

Fuelling Up Partnerships and Rewards

An exploration of automotive loyalty, partnerships, and rewards in the UK and how, by working together and thinking differently, brands can achieve more for less. The automotive sector has long held a fascination for us at The Wise Marketer – it’s an industry that is worth billions, that touches..