This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish.

In this episode of Let’s Talk Loyalty, we explore the evolution of Doters, the innovative loyalty program from  Viva Aerobus and its ground transportation partners at Grupo IAMSA. Pablo Sordo explains how they have consolidated isolated efforts into a unique ecosystem that now boasts  10 million members.

We uncover the strategy behind democratizing loyalty in the low-cost model, the challenges of integrating air and ground transportation, and how simplicity in redemption has been the key to success. A deep dive into the technology, organizational culture, and vision of making Doters points the second currency for Mexicans.