Posted on March 12, 2026 | by news-summaadvisory

#753: Loyalty Strategy with Evert de Boer

Today, we are re-publishing one of our most popular episodes as our planned episode has been delayed for technical reasons

This re-released episode features Evert de Boer, Managing Partner at On Point Loyalty and CEO of Fidivo, sharing key takeaways from his book “Loyalty Programs and the Currency Effect” and his perspective on loyalty in the travel sector.

Hosted by Aaron Dauphinee

Other Related Insights

A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

The Architecture Was Always the AI Question

What informed buyers need to understand about AI and Loyalty Program Architecture When we wrote about the Future of Loyalty Technology, we flagged the massive shakeup among loyalty technology providers and challenged brand executives to move beyond the “paper promises” of AI—to distinguish ven..

Wise Marketer Group Announces Partnership With LEAL HUB to Bring CLMP™ Certification to Spanish-speaking Markets

Loyalty Academy™ expands into Mexico, Colombia, and Spain through strategic alliance with leading Latin American loyalty consultancy DEERFIELD BEACH, FLORIDA — March 12, 2026 — Wise Marketer Group (WMG) and LEAL HUB today announced a partnership to bring Loyalty Academy™ programs and CL..

Wise Marketer Group Anuncia Alianza Con LEAL HUB Para Llevar La Certificación CLMP™ a Los Mercados De Habla Hispana

Loyalty Academy™ se expande a México, Colombia y España a través de una alianza estratégica con la destacada consultoría de lealtad latinoamericana DEERFIELD BEACH, FLORIDA — March 12, 2026 — Wise Marketer Group (WMG) y LEAL HUB anunciaron hoy una alianza para llevar los programas de&n..