View TV Group, a Connected Television (CTV) solution provider, in launching their CTV service has selected Publica as its advertising technology partner. This partnership will enable Publica to increase View TV Group’s advertising yield by placing their many demand partners in competition through a unified auction.
View TV Group’s ‘Broadcast CDN’ enables digital and traditional broadcast customers to monetize their global live and on demand content and channels more efficiently. “View TV Group selected Publica’s advertising platform for our Broadcast CDN to provide header bidding instead of a waterfall through a unified auction, at scale for both linear and VOD,” said Dr. Jamie Branson, CEO, View TV Group. “Publica brings fresh thinking to CTV advertising campaigns, targeting viewers on our own platform, Kapang, with an exceptional user experience. We can leverage Publica’s expertise in optimizing CTV advertising revenue for our channel customers and provide this service to OTT and other blue-chip broadcasters with a common solution through Broadcast CDN. The future of TV sees the convergence of Connected TV and existing broadcasters wanting to maximize monetization with a broadcast grade digital solution, reliability and efficiency at scale.”
View TV Group has provided an end-to-end IP and OTT broadcast solution for nearly a decade and developed ‘Broadcast CDN’ as a carrier-grade content delivery network for broadcasters and content owners. It includes full Nvidia GPU video transcoding, dynamic content delivery to all devices, addressable CTV ad monetization and audience statistics made possible via the partnership with Publica. Broadcast CDN is a private CDN dedicated to live and on-demand TV delivery, suitable for use as a fully hosted solution as an opex model or may be licensed as a dedicated video delivery platform and works with all mobile, browser, tablet and Connected TV devices.
“We’re excited to bring on View TV group as a customer. Publica was built for data driven publishers like View TV Group who are keen to adopt the most advanced CTV advertising technology to maximize revenue via unified auctions, ad podding and deliver a TV experience to the end user.” said Ben Antier Co-Founder & CEO at Publica.
About View TV Group:
View TV Group is a Connected Television (CTV) solution provider offering broadcasters and content owners a platform for distributing and monetizing their valuable live and on-demand content. Through its Broadcast CDN, View TV provides an integrated solution for distributing broadcast television content around the world. Through their Kapang platform, viewers have access to a wealth of video content with targeted ads through Publica and broadcasters have a platform with associated apps for monetizing their video assets.
About Publica:
Publica is the leading Connected TV Ad Server and works with many of the world’s biggest broadcasters, TV manufacturers & OTT Apps. Publica provides solutions for Publishers to maximize their revenue across their CTV inventory through 4 key features:
1. Unified Auction: Holistic yield between direct campaigns and any of the 20+ SSPs connected to the platform via server-to-server connections.
2. Ad Pod Management: Optimized ad podding to deliver tv-like user experience while maximizing revenue for the publishers.
3. Audience Management: Ability to forecast and target any First or Third Party Data via a unique integration with the LiveRamp ecosystem designed for CTV.
4. SSAI: Server-Side Ad Insertion solution designed for the scale and complexity of the programmatic ecosystem.