Posted on November 15, 2021 | by news-summaadvisory

How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground

Here’s a look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground with expert-led demos, live Q&As, games and photo ops, according to a case study in Event Marketer.

Other Related Insights

A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages

Google is a key part of supplement brand Qualia Life’s marketing strategy — which means Chief Marketing Officer Lauren Alexander is keeping a close eye on the trend of more consumers using generative AI to search the internet. After consumers hear about a supplement product in an advertisement..

Sara Blakely’s Sneex Evolves Marketing to be More Approachable

Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting the luxury-heeled sneakers at commuting women during New York Fashion Week. Shoe brand Sneex today launched its fall campaign, aiming to catch its target audience where they are..

Marketers on Fire: Archer’s VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign

After a 90% surge in sales, meat stick brand Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer. Meat stick and jerky brand Archer was overdue for a brand marketing campaign. In fac..