Posted on September 26, 2022 | by news-summaadvisory

Event Marketer Releases 2022 IT List Event Agency Roundup

Chief Marketer sister pub Event Marketer has released its 2022 IT List, the top 100 event agencies curated annually by EM editors across 20 core competencies—from B2B conferences to festivals to influencer programs to virtual events. Check out the most buzz-worthy event marketing companies in the experiential marketing industry.

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A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation

Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on ..

Brands on Fire: VP of Marketing at Molson-Coors on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation

NewFront Presentations Tout Interactive TV Advertising

Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and consuming TV passively, consumers are being encouraged to interact with ads through QR codes and gami..