Posted on October 3, 2022 | by news-summaadvisory

Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con

We shared a preview of San Diego Comic-Con’s most impressive brand activations back in July—and now the full-fledged field report from CM sister pub Event Marketer has arrived. Check out how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.

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Brands on Fire: Coors Light Marketing VP on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation

Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on ..

Brands on Fire: VP of Marketing at Molson-Coors on Audio Storytelling, Banquet’s Gen Z Following and AI Experimentation

NewFront Presentations Tout Interactive TV Advertising

Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and consuming TV passively, consumers are being encouraged to interact with ads through QR codes and gami..