Posted on December 4, 2023 | by news-summaadvisory

How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut

Last week marked the year anniversary of ChatGPT’s public release. Since then, the generative AI tool has amassed 100 million weekly users, altered the way the marketing industry performs work, ignited conversations about AI’s ethical use, and much more. An article in CM sister pub AdExchanger looks at how several brand and agency experts—from Duolingo, Jellyfish, Joe & The Juice and True Classic—are leveraging the technology for marketing purposes a year after its debut.

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