Posted on January 15, 2024 | by news-summaadvisory

CES 2024: Top Trends in CTV

The massive, tech extravaganza that is CES wrapped on Friday, with integrated AI, transparent screens, renewable energy innovations and gaming tech getting attention this year. From a marketing and advertising perspective, the streaming space was abuzz—from Prime Video ads, different formats, new entrants and measurement. CM sister pub AdExchanger takes a look at the top CTV trends from the show.

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