New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional Head of Research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s interests on industry councils, such as the Advertising Research Foundation’s (ARF) Board of Trustees. Her expertise will be instrumental in driving Adelaide’s continued growth and further enhancing the integrity of its media quality metric, AU.
With more than three decades of media research experience, Browne has been at the forefront of leveraging advanced analytics to foster growth and innovation for brands, agencies, and media owners. During her sixteen years at RPA as VP/Director of Media Research, Browne founded and led the Media Research practice, working with brands including American Honda Motor Company, La-Z-Boy Furniture Galleries, CoStar Group, Marathon Petroleum, Viking Cruise Lines, and Southern California Edison. Her work at RPA significantly enhanced client planning and investment strategies and ROI measurement by integrating new and emerging media datasets into implementation and optimization tactics.
Browne’s career has been marked by numerous leadership positions across notable industry organizations on the sell side. She served as Media Research Director at Ampersand, Client Partner at Razorfish, Inc., Account Director and later Director of New Business Development at CKS Partners, Director of Research at Sony Worldwide Networks, and Research Director at Katz Media Group, a subsidiary of iHeartMedia, Inc. Currently, Browne is a Strategic Advisor for Who’s Watching TV, LLC, which provides integrated data reporting solutions to the media industry.
Formerly representing RPA as a member of the ARF’s esteemed Board of Trustees, Browne will now continue her service with Adelaide, establishing the company as the first attention measurement firm on the Board. Browne also made significant contributions to advancing media research and measurement standards during her nearly five-year tenure as a member of the Media Rating Council (MRC) and role as a charter participant in the US Joint Industry Committee (JIC) while at RPA.
“Claire’s extensive experience and innovative approach to media research are vital as we strive to increase the transparency of media quality and set new standards in media measurement,” said Marc Guldimann, CEO of Adelaide. “We’re thrilled to have her lead our research efforts and represent our interests within the broader industry.”
Reflecting on her new role, Browne said, “I am excited to join Adelaide and look forward to driving a shared vision forward: enhancing how media quality is measured and valued across the industry.”
About Adelaide:
Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency and fairness to advertising by supplying the market with a precise, omnichannel media quality metric connected to business outcomes. Adweek has called Adelaide’s AU “the attention economy’s most widely recognized metric.” Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and drive better performance. Adelaide is named after the global epicenter of evidence-based marketing in southern Australia and headquartered in New York City. For more information, visit adelaidemetrics.com.