Hosted by Let’s Talk Loyalty, this month’s topic is “How to Create a Winning Value Proposition.”
The Wiser Loyalty series podcast is hosted by Let’s Talk Loyalty. Each month, Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group choose a course from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that material to life with current market examples.
The month of July highlights Loyalty Academy™ Course #106, “How to Create a Winning Value Proposition” (#106). Aaron and Bill challenge the status quo and bring the latest thinking to you, incorporating market examples and real-life experiences.
Here is a recap of all five episodes this month, with a quick summary and link to help you quickly access the information you want.
#556: Creating Winning Value Propositions – Know Your Customer First
The “CVP,” as we refer to it, is the centerpiece of the loyalty program strategy and an important piece of the broader customer strategy for your organization. Hear about what you need to consider when you strike out to create a value proposition that will gain the attention of customers and help you develop the valuable relationships you seek.
#559:The Value Exchange – Mercenaries are not US
Building on episode #1 in this series, which highlighted the importance of understanding the macro cultural trends that impact customer outlook, this week explores the basic elements of creating a solid CVP. Noted are the “must-haves” for creating an offer set that will engage customers and keep them interested over the long term.
#562 – What’s the most valuable loyalty currency today? No, it’s not points!
This week’s episode looks at a popularized shift in mindset, leading brand marketers to use alternative currencies to points, discounts, and cash rewards. Marketers are recognizing that other forms of rewards and recognition can have equal or even greater influence in changing member behaviors and delivering relevant experiences.
#565 – What’s the Role of CX in your CVP?
This week, we talk about the role of customer experience (CX) and its importance within a brand’s customer value proposition (CVP). Aaron and Bill discuss how CX interactions align with the benefits and actions that stem from operating a loyalty program, including providing real-life examples that reinforce their perspectives.
#568 – CVPs in Market: The Good, the Bad and the Ugly!
This week’s episode capstones this month’s topic with specific market examples illustrating the brands doing exemplary work aligning their loyalty program CVP to their brand promise, with a bit of a slight critique on those that could do better.