The Loyalty NewswireAugust 12, 2024

This week’s Customer Loyalty and Digital Marketing News

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The Global News Roundup

JetBlue Airways announces debt offering secured by its customer loyalty program

JetBlue Airways announced its intent to commence a private offering of a proposed $1,500 million aggregate principal amount of senior secured by multiple assets including a first-priority lien on the core assets of JetBlue’s customer loyalty program, TrueBlue®.

The Loyalty Notes proposed to be offered will not be registered under the Securities Act or any state securities laws and may not be offered or sold in the United States without registration or an applicable exemption from the registration requirements of the Securities Act or any applicable state securities laws.

Optimove Insights releases new report on Consumer Shopping intentions for Holiday 2024

The just released Report on Consumer Shopping Intentions for Holiday 2024, offers insights for marketers looking to optimize their holiday strategies in 2024. Retailers can use these insights from the report to boost sales and foster long-term customer relationships.

The report reveals a rise in consumer confidence and underscores that brand loyalty remains steadfast.

A key finding that serves as a caution to retailers is that 67% of consumers are anticipating marketing fatigue by November 1st. Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to reduced engagement and negative perceptions.

Honda Motor announces Extend loyalty program in Australia

HONDA Australia has announced details of its Honda Extend loyalty program which offers Honda servicing customers up to three years extended warranty and premium roadside assistance (for a maximum of eight years).

In this announcement, Honda Australia general manager of ownership experience James Greenwood said “The Honda Extend program is a way for us to acknowledge and recognize our loyal servicing customers who regularly return for service within our Honda Service Centre network”.

Network International partners with Epsilon to deliver loyalty solutions for FI’s (UAE)

Network International, a leading provider of digital payment solutions in the Middle East and Africa, announces a strategic partnership with Epsilon, a global leader in creating customer loyalty programs. This collaboration aims to revolutionize loyalty solutions across the region by combining Network International’s robust payment infrastructure with Epsilon’s innovative loyalty management expertise.

Elliott Clayton, Managing Director, Epsilon, shared in this announcement “Partnering with Network International allows us to expand our footprint in key markets (GCC/Africa) and deliver impactful loyalty programs that drive measurable business outcomes.

Kudu flips the script to make loyalty work for Gen Z

Kudu, Saudi Arabia’s fast-food chain, has “flipped the script” on traditional loyalty programmes, capturing Gen Z attention and boosting app downloads through a campaign driven by VML Riyadh.

Recognizing Gen Z’s aversion to lengthy redemption processes, Kudu launched its new rewards app by offering instant rewards directly through its advertising. Read about the initiative and how downloads of its app have surged based on the “instant-reward” promotion.

What is the EU AI Act?

The AI Act is a European regulation on artificial intelligence (AI) – the first comprehensive regulation on AI by a major regulator anywhere, and something for our industry to track closely. The Act assigns applications of AI to three risk categories.

First, applications and systems that create an unacceptable risk, such as government-run social scoring of the type used in China, are banned. Second, high-risk applications, such as a CV-scanning tool that ranks job applicants, are subject to specific legal requirements. Lastly, applications not explicitly banned or listed as high-risk are largely left unregulated.

Forbes interview with Domino’s CDO Christopher Thomas-Moore on 1:1 Marketing + Loyalty

Christopher Thomas-Moore (CTM) is the Chief Digital Officer of Dominos. He is a “master of CX and striking the fine balance between technology and human-touch required to surprise and delight consumers today.” CTM is an industry veteran who has spent time with Google and the National Retail Federation.

In this conversation with Forbes Senior Contributor Billee Howard, CTM explains why the revamp of the loyalty program was his highlight for 2023 and why Dominos, realizing that “any program we launched would erode its effectiveness over time” started looking at the future of its loyalty program quickly after launch. The article highlights the importance of retention over acquisition and provides insights into the company’s loyalty strategy.

Verve has launched the 5th edition of its Goodlife Promo

Verve, Africa’s domestic payments card and token brand, has launched the 5th edition of its Goodlife Promo, a reward program designed to enrich the lives of its cardholders, a reward program designed to enrich the lives of its cardholders. The company is the largest payment card scheme in Africa and has issued over 65 million cards.

Vincent Ogbunude, managing director, Verve International, emphasized that the Verve Goodlife Promo is more than just a rewards program. Ogbunude said that it is a testament to Verve’s commitment to understanding and meeting the evolving needs of its customers.

Magnet launches Magnet MORE (UK)

Magnet is a large kitchen and joinery supplier in the UK, and has now launched its biggest rewards programme to-date as part of its ongoing commitment to its trade customers. Magnet MORE offers verified tradespeople an elevated customer experience and rewards plan, with perks trackable through a bespoke portal.

Helen Everitt, head of CRM & loyalty said in this announcement “Magnet MORE has been launched in response to the demand for a loyalty programme from our trade customers. To help support them during peak season, we’re not only giving our registered customers access to offers and deals across Magnet’s kitchen and joinery ranges, but we’re also rewarding them with exciting technology brands and products that can add to their personal lives too.”

Buy Any Flowers announces new B-point loyalty program (UAE)

Buy Any Flowers is the biggest online flower shop in the UAE. It has just announced the introduction of its B-Point Loyalty Program. The program awards points to loyal customers according to the amount they spend on the Buy Any Flowers website.

Customers will earn “B-Points” with every purchase at a rate of 5% on purchase amounts. The conversion rate of points to currency is 1 B-Point = 1 AED.

Axis launches PRIMUS Credit Card

Axis Bank is the third largest private bank in India, offering a full array of financial services products to its customers. The new PRIMUS Credit Card is an ultra-premium luxury credit card offered by the private sector bank where customers can earn 1 EDGE Mile for every Rs 100 of purchases made with the card.

As a premium credit card for the affluent cardholder, Axis PRIMUS Credit Card offers access to airport lounges, last-minute reservations at Michelin-star restaurants, invitations to private art gallery tours or global sports events, among others. Additionally, cardholders are offered complimentary access to Bloomberg and Taj Epicure memberships.

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