This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide.

The business is part of the American Express Group and it also operates as a multi-channel marketing platform.

When it comes to coalition loyalty, the Payback programme is undoubtedly one of the best in the world.

Joining the show for the second time on Let’s Talk Loyalty and making his first appearance on Loyalty TV is Berni Brugger, CEO of the Payback Group.

In the last conversation in 2021, the impressive 95% points redemption rate that Payback had achieved with its 31 million members in Germany left a strong impression. With that in mind, the excitement to hear about what’s been happening in the business since then was undeniable!

Enjoy this insightful conversation with Berni Brugger from Payback Group!