PARIS, Aug. 12th, 2024 – PixMob, global leader in wireless lighting technology, helped transform the Olympic fan experience and create a new dimension of audience participation at yesterday’s Closing Ceremony with its immersive lighting tech, the Moving Visual Transmitter.
Transforming Crowds into Living Screens
PixMob technology lit up 70,000 fans at the Stade de France for the Olympics closing ceremony, where high-powered X4 LED wristbands were distributed to each person in attendance – fans and athletes alike. With these bright LEDs, each person represented a pixel in a massive human-resolution TV screen onto which PixMob’s revolutionary Moving Visual Technology cast animated effects illustrating the long and epic history of the Olympics, from ancient chariot riders to a modern animation of the Olympic rings painted across the audience.
PixMob’s Moving Visual Transmitter technology transforms audiences into vibrant, interactive canvases. By seamlessly connecting fans to the action, the MVT allows for the projection of moving graphics onto crowds, turning the audience itself into a video screen that seamlessly blends with the design and storytelling of the event.
“We are unbelievably grateful to have worked with world-class teams to contribute to this mind-blowing show,” said J-O Dalphond, Partner and Chief Commercial Officer, PixMob. “Pulling out all the stops with our Moving Visual Transmitters to transform the crowd into a video screen was the only way we could think to celebrate the world’s best athletes. It was also the only way we could think to qualify for the Olympics”, he added.
PixMob’s technology was also featured in other Olympic events, including the 100-meter men’s dash, 200-meter women’s dash, and both the men and women’s beach volleyball finals.
Media assets, photo and video HERE.
About the MVT: A New Era of Live Event Technology
The PixMob Moving Visual Transmitter sets a new standard for how audiences engage with performances. Unlike traditional controllers that cast a single infrared beam, the MVT uses a moving head fixture casing with a redesigned interior to project multiple infrared commands simultaneously. Equipped with an integrated infrared camera, the MVT offers precise visualization and programming without the need for additional devices, enabling lighting designers to literally paint the audience with animated graphics and video content.
“We look forward to seeing how the MVT will inspire creative directors and lighting designers to push the boundaries of what’s possible in stadium shows,” said Vincent Leclerc, Co-founder and CEO of PixMob. “This technology truly revolutionizes how crowds experience live events, turning them into active participants rather than mere spectators.”
About PixMob
Founded in 2006, PixMob is a leader in wireless lighting, dedicated to creating unforgettable experiences and igniting collective joy at live events worldwide. PixMob’s sustainable LED devices generate vibrant effects that synchronize immersive crowd-based shows with the sound and visuals of the performance or event. PixMob designs, manufactures, and activates its products and effects in over 40 countries. To date, PixMob has created fan euphoria at over 5,000 events, including the Super Bowl, the Olympic Games, NBA/NHL All-Stars, Eurovision, and more.
To learn more about PixMob and its groundbreaking MVT technology, visit www.pixmob.com/mvt