The Loyalty Newswire from The Wise Marketer From the Editor This week’s theme is disruption and disintermediation. Google’s new Gemini AI Shopping assistant is stirring concern about brand disintermediation in the shopping journey, and we have the first of a three-part series from Steve Bocska d..

The Fever is using Agentforce, Data Cloud, and Marketing Cloud to deliver more personalized experiences, helping to increase attendance, loyalty, and overall satisfaction with its fans SAN FRANCISCO, CALIFORNIA–(BUSINESS WIRE)–Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announ..

AI assistants are taking control of the customer journey—and if brands don’t act fast, they’ll lose the right to be chosen. Editor’s Note This thought-provoking article about the impact of AI Shopping on how people make purchase decisions and form loyalty to the brands they patronize goes wa..