Executive interview with Jay Loeffler, Chief Sales Officer, Valpak

The business of customer loyalty has its roots in direct mail, and as data-driven marketing continues to garner investment, it might be easy to lose track of how valuable direct mail continues to be for consumers across the U.S.

We sat down with Jay Loeffler, Chief Sales Officer, Valpak, to get an update on what direct mail means to the American consumer and how Valpak in particular is expanding on its strong platform to deliver more value both to consumers and to the brands it represents.

If you don’t know, Valpak is the nation’s premier direct mailer and is trusted by 34,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented direct marketing and digital advertising solutions that work. Its deep data insights into American households enable Valpak to segment and target consumers and neighborhoods to maximize ROI for advertisers and deliver the highest levels of transparency and accountability.

For decades, Valpak has helped consumers save, businesses grow, and communities thrive. Its network of nearly 140 local offices provides unparalleled customer service and market knowledge to business owners in thousands of neighborhoods across the U.S. Each month, its Blue Envelope of savings mails to 41 million demographically targeted households in 42 states.

Jay is a highly successful growth strategist and industry innovator. He is truly a dynamic business leader with deep relationships and knowledge within consumer brands, retail, promotions and direct marketing. You’ll enjoy this quick conversation.

Show Notes

Visit valpak.com/advertise to see what Valpak direct marketing can do for your business, and connect with Valpak on Twitter: @Valpak and Facebook: @ValpakAdvertising