Executive interview with Bobby Tinsley, CEO and Co-Founder of SKUx
The Wise Marketer continues its Wiser Loyalty Series, this time with a guest made possible by the CMO Council. Bobby Tinsley is co-founder and CEO of SKUx – a company that is pioneering the future of item-level payments to bring about major improvements in the way consumer payments and incentives are delivered, redeemed, settled, and reported.
Adjudication technology ensures that an eligible item or items that may be valid for purchase are authorized or declined based on a programs’ requirements for purchase. A common example of this type of restricted spend applies to HSA and EBT programs, where healthy items are funded and encouraged towards purchase, but items not approved in a program are excluded.
Bobby is a seasoned entrepreneur, investor, advisor, and former recording artist, clearly boasting a diverse background in marketing, sales leadership, and technology.
In this interview, Wise Marketer Managing Editor Bill Hanifin talks with Bobby about his Founder’s story and to learn more about SKUx and how it is influencing the future of consumer payments.
For the time-starved reader:
- The Founder’s Story – :58
- Learning about SKUx – 3:14
- Where does SKUx reside in the digital payment ecosystem? – 5:44
- Vertical Specialization – 8:15
- New partnership with Visa – 9:50
- How SKUx impacts Customer Loyalty – 12:40
- Where is the payments business headed in the future? – 14:34
- Bobby shares key announcements – 17:00
- Wrapping up – 18:00
About Bobby Tinsley
Bobby is co-founder and CEO of SKUx and serves on the SKUx Board of Directors. Bobby, a seasoned entrepreneur, investor, advisor, and former recording artist, boasts a diverse background in marketing, sales leadership, and technology.
He gained early acclaim as an international music artist, achieving several top charting singles as a recording artist along with writing and producing for some of the entertainment industry’s biggest names. His business acumen led to major licensing and advertising deals with companies like Sony Pictures and large REITs, including Simon Property Group. Bobby is also an author, known for his book “The Difference – You Can Change the World.”
Also dedicated to philanthropy, Bobby co-founded a non-profit in Uganda, focusing on helping impoverished women and children. He continues to create impactful alliances with organizations, remaining passionate in helping those less fortunate achieve self-sustainability and success.
About SKUx
SKUx powers promotions and item-level payments at the speed of today’s consumer. With mobile phones, bar codes, virtual cards and app-based payments now ubiquitous tools of commerce, SKUx’s Digital Payments Platform provides flexible, end-to-end solutions to deliver value directly to customers.
SKUPay® is a revolutionary tool for merchants to eliminate consumer friction in product-specific payment acceptance for use in health benefits, CPG promotions, travel/entertainment and other industries. SKUx Digital Payments is a suite of tools which provide multi-channel payments for company promotions, loyalty and benefits at the point of sale.
The SKUx platform combines first-party data, mobile branding, DLT serialization, secure digital payments and settlement and other technology to deliver a seamless consumer experience and real-time transparency for merchants, brands, and payment partners. For more information, visit skux.io
Show Notes
The future of Adjudicated Payments (Wise Marketer)