Loyalty Program Enrollment, Subscription and Paid Loyalty, Artificial Intelligence and Hyper-Personalization
We covered a myriad of topics in customer and digital marketing during 2024. These three rose to the top of the list, and we share a synopsis of each with links to the key content you need to refresh your views on shaping customer strategy in 2025.
Loyalty Program Enrollment
A finite number of “magic moments” in the customer journey can make or break your loyalty program. Enrollment is one that should work to your advantage.
The results of research conducted with vPromos points out the state of loyalty program automation in 2024 in QSR. Interviews with Peter Vogel, vPromo add perspective on how you should be updating your enrollment process.
- Is Your Loyalty Program an Elephant or a Goldfish?
- Pardon the Education – Loyalty Program Enrollment
- New Research Reveals Automation Gaps in QSR Loyalty Programs
Subscription and Paid Loyalty
Subscription and Paid Loyalty are top of mind for marketers today. But is it the right strategy for your brand? How do you evaluate the potential of paid loyalty?
Everything you need to know about subscription and paid loyalty is covered in this Pardon the Education series featuring Carlos Dunlap, ebbo.
- The Truth About Subscription and Premium Loyalty
- How to Know When a Subscription Loyalty Model is Right for Your Brand
- Where Subscription and Premium Loyalty works
How to leverage AI for Next-Level Customer Loyalty Programs
Can Artificial Intelligence unlock the holy grail of hyper-personalization in loyalty programs? We tap a wide range of resources in this series to find the answers to the question.
At the center of our inspiration is the new eBook from Comarch How AI Personalization Drives Customer Loyalty, which you can download here. Soak in the fresh thinking in this series to accelerate your strategy to apply AI to your customer strategy.