Partner Content From: Tariffs were almost certainly the flavor of the week over the last period. These taxes on imported goods are sending shockwaves through markets, upending pricing strategies, shaking consumer confidence and altering competitive dynamics. For marketers, I think we’re all facing..

Editor’s Note: Mattress brand PlushBeds has had success with enhancing its product detail pages using generative AI question prompts, leading to a conversion rate increase. Additionally, the brand’s customer service calls have decreased and its SEO ranking increased after implementing Al..

Editor’s Note: The global skincare industry—worth a whopping $186 billion—is a highly competitive market. So to cut through the clutter, many brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups. Event Marketer, a Chief Marketer Network publication,..