McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of Creativity, highlights the growing disconnect between CMOs and CEOs on the topics of measuring mark..

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant. That shift ties in with a heightened focus on more efficient and effective ways ..

Editor’s Note: Multiple brands once again descended upon the Côte d’Azur for the Cannes Lions International Festival of Creativity to entertain marketing, advertising and comms professionals with innovative content and technology activations—from Adobe’s “living gallery..