Sex sells many products, so why not water? Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution as water that tastes “really freaking good,” said Allison Cullman, senior vice president of marketing. “There are definitely som..

Gen Z shoppers are more than twice as likely to buy secondhand items than Gen X shoppers. A new survey of 1,100 U.S. consumers from return platform Seel found that 57% of Gen Z consumers purchased a resale item either in store or online in the past 12 months, compared with 53% of millennials and [&h..

Roughly 90% of B2B buyers use generative AI or conversational search in the buying process, according to the Forrester report “The GTM Singularity Is Here.” What’s more, 68% already have a front-runner candidate when they begin their purchase process, and that process involves more decision-ma..