Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer.  The retail chain hosted a showcase this week for media and advertisers touting the benefits of its retail med..

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study. Cash back is the top way shoppers want their loyalty program benefits, according to a new study from PayPal and research firm Reach3 Insights. 68% of study participants said they prefer ca..

Carhartt was founded in 1889 as a manufacturer of durable, high-quality workwear. More recently, rappers and fashionistas have made its utility pants, flannel shirts, insulated jackets and other apparel surprisingly en vogue. But the brand’s new “Made Possible” campaign is not a reaction to th..