On the self-care app Finch, users care for a personalized digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something much more basic: literally survive the day. It was that i..

Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, attribution and a suite of AI-powered workflows largely on his own, contributing to the com..

..