Marketers keep framing AI as the next revolution, but AI isn’t rewriting the rules. It’s auditing whether you ever followed them. For the past 20 years, marketing has evolved through waves of disruption, from digital fragmentation and data saturation to platform dominance and performance pressur..

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign. National Football League quarterback Kirk Cousins likes a value haircut at Great Clips, and the hair sa..

Fresh Step, a brand of cat litter established in 1984 and owned by The Clorox Company, saw Valentine’s Day as an opportunity to stand out to consumers. Really. The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates. T..