Skip to content
  • About
  • Industries
    • Fintech
    • Martech
    • Adtech
    • Cx
  • Newswire
  • Library
  • Partners
  • Contact
Engage Now
Posted on January 9, 2025 | by news-summaadvisory

CES 2025 – Volvo Group Keynote Livestream

January 8, 2025 – 9:00 AM PST

Posted in Martech News

Other Related Insights

A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

How Foot Locker’s Marketing Tactics Boost Loyalty and Long-term Growth  

A few years ago, Foot Locker’s loyalty program had low customer penetration. The problem, according to Kim Waldmann, Senior Vice President and Global Chief Customer Officer at Foot Locker Inc., lay in the customer journey to sign up for it. At the time corporate executives assumed the brand wasn&#..
Read more

McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of Creativity, highlights the growing disconnect between CMOs and CEOs on the topics of measuring mark..
Read more

Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant. That shift ties in with a heightened focus on more efficient and effective ways ..
Read more

Advisors in Fintech, Martech, Adtech and CX

Engage Now
Pages
  • About
  • Industries
  • News
  • Library
  • Partners
  • Contact
Contact us
  • inquire@SummaAdvisory.co
  • +1 (513) 310-4349
industries
  • Fintech
  • Martech
  • Adtech
  • CX
© Copyright 2025 Summa Advisory