A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.
A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA (Association of National Advertisers). That made it the number-one factor, ahead of a strong client-agency working relationship, qualit..
According to a new report from PartnerCentric, which surveyed nearly 1,000 Americans of all ages in May 2025, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025. Though 99% of respondents said they use social media, 16% of Americans quit at leas..