At the Experiential Marketing Summit last month, Chief Marketer Associate Publisher Kaylee Hultgren sat down with Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, to discuss how her brands use experiential as a channel to support the overall marketing mix, he..

Advance Auto Parts is on the upswing of its comeback, making it the right time for a brand marketing campaign, said Bruce Starnes, Chief Merchandising Officer at Advance Auto Parts. The car maintenance parts retailer launched 94 years ago serving both professionals, local businesses and everyday car..

Few organizations are celebrating the New York Knicks’ presence in the NBA Finals as much as Blueair is. In March the company became the team’s Official Air Care Partner, with its air-wellness products installed throughout the Knicks’ training facility. Although there was no way of knowing tha..