Theraflu’s “Right to Rest & Recover” initiative, which advocates for workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers. Raising awareness of the country’s lack of guaranteed sick pay and of individua..

Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas last month. And to put this principle into action, the brand dedicated the biggest stage in marketing—The Super Bowl—to its fans. In six U.S. markets, Taco Bell set up ..

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each customer’s inbox, marketers need to do everything they can to ensure their email marketing effort..