Manscaped makes a point of taking an unconventional approach to marketing. The men’s grooming brand doesn’t shy away from bold creative risks; it leans into them. For example, last year, Manscaped partnered with OpenFortune, a media platform that distributes branded advertising messages to resta..

Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded Busy Bee Raw Honey packaging, which first hit stores in September. Honey manufacturers (including, p..

For some, the day after Thanksgiving is the unofficial kickoff for the Christmas season. But for Hallmark Channel, the “Countdown to Christmas” marathon of holiday programming gets underway in October and continues until the big day. Each year, the Patron Brand of Holiday Cheer finds a new way t..