The creator behind Yeti Boo didn’t set out to build an AI content studio. He just wanted to see whether a shaggy, AI-generated hyper-realistic Bigfoot with a laid-back, outdoorsy personality could work as a TikTok bit. After a few days and 130,000 followers, it was clear the joke had (rather hairy..

Imagine disappearing inside a world of your own creation — a world you love, complete with all kinds of unique connections and creatures and then … picking up Wendy’s fries or a new soccer kit from Puma.  Brand integrations on platforms like Roblox and Fortnite have become wildly successf..

Wedding planning platform The Knot Worldwide is among the handful of brands piloting ads in OpenAI’s ChatGPT agentic AI chat platform. Jenny Lewis, Chief Marketing Officer at The Knot, is pleased to have “a seat at the table” in shaping this product and getting a first look at how consumers wi..