Chief Brand Officer Michelle Goad is making big changes at Claire’s. Among the first changes was a new brand color. The accessories retail swapped its well-known vibrant purple for a feminine lavender shade. “Purple will always be part of Claire’s DNA, but the hue had to get a glow up,” ..

Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Network Announces Winners of the Inaugural IGNITE Awards Honoring the campaigns, brands and agencies redefining what’s possible in modern marketing New York, NY (April 30, 2026)—Chief Mar..

CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores. Now that Awake Chocolate is available in more stores, its marketing efforts are having a compounding effect, said co-founder and CEO cofounder Adam D..