Peanut, the social networking app for moms, wants dictionaries to add “matrescence” as an entry. The brand recently ran a campaign highlighting that matrescence is not in the dictionary, despite an anthropologist coining the word in the 1970s. Matrescence is the word to describe psychological, s..

Citizen Watch is marking 50 years of its proprietary Eco-Drive technology with a new marketing campaign and creative touting the tech’s ability to convert any light — natural or artificial — into a power source. The brand spot for the campaign, dubbed “Powered by Any Light,” follows two tw..

DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying. Designer Shoe Warehouse, commonly known as DSW, has a new marketing target: The Self Stylist. The footwear chain with roughly 500 U.S. s..