All ages of consumers can wear Crocs, from toddlers to the elderly, but Gen Z is the footwear brand’s marketing target, said Chief Marketing Officer Carly Gomez. “Our true bullseye is Gen Z,” Gomez said. “They are really driving culture for the generations below and above them.” Gomez disc..

AI isn’t the advantage. If it were, everyone using it would be winning. They’re not. Some marketing teams are accelerating. Others are stuck proving ROI, stuck in pilots, stuck in noise. The difference isn’t the tools. It’s how AI and human marketers work together. In the soon-to-be-released..

Forget fear of missing out. DIYers are more likely to experience fear of messing up. A survey by paint brand Behr found that 70% avoid starting projects for fear of choosing the wrong paint or making another mistake. The inability to decide on a color prevents 40% of would-be DIYers from launching p..