Edible Arrangements is gearing up for one of its biggest sales moments of the year — Mother’s Day. The holiday, along with Valentine’s Day, together account for 17% of Edible Arrangements’ annual sales. And as is the case with Feb. 14, the gifting brand of fruit, flowers and baked goods,..

Hyundai Motor Company kicked off a new global campaign dubbed “Next Starts Now” at the New York International Auto Show earlier this month, a nod to its focus on innovation in mobility and robotics. As an official FIFA partner and mobility provider, Hyundai has several World Cup tie-ins plan..

While at the New York International Auto Show in April, Chief Marketer sat down to chat with Amy Marentic, CMO at Genesis Motor America, to discuss her marketing goals while at the show, plans for customer growth, the brand’s use of professional golf as a marketing tool and what it takes to be..