In our inaugural Brands on Fire LIVE, which took place earlier this month at Pier Sixty-Six Resort in Fort Lauderdale, Fla., Chief Marketer spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the enviable success of Bacardi’s brands in recent years; culturally-relevant market..

Forget about retirement parties. Crayola is holding a year-long “unretirement” party for eight of its crayon colors. On March 21, International Colour Day, Crayola launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack c..

Boathouse’s Annual CEO Study on Marketing and the CMO, now in its fourth edition, surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations. Following are the study’s key insights relating to CMO performance, financial acumen, tenure, r..