Emily Merkle, SVP Analytics & Data Science with Phaedon

Women-in-Loyalty™ celebrates female executives who are influential in digital customer marketing and who have made lifetime contributions to the art and science of customer loyalty throughout their careers. Each of these conversations highlights unique perspectives on loyalty marketing from our guests as they share how customer loyalty has evolved and where the greatest opportunities lie ahead.

The series is in its third year and throughout this time we have featured numerous powerful and influential women in the customer loyalty business. Our guests are drawn from a global pool of qualified executives representing brands, service providers, and the Loyalty Academy CLMP™ community.

Beyond industry talk, these conversations are designed to understand the substance of these notable people.

• How did they get their start?
• What are the highlights of their journey in business?
• Who were the strongest influencers in their lives?
• Where have they found their greatest sources of encouragement?
• What career moments made the biggest differences along the way?

You will hear answers to many of these probing questions from today’s guest Emily Merkle, SVP Analytics & Data Science with Phaedon.

Emily leads the analytics team of engagement experts, data scientists, data visualization specialists, and digital analysts at Phaedon and she is responsible for the development and implementation of omni-channel analytic strategies and analytics product development for clients across multiple industries, with deep expertise in Loyalty.

The interview is hosted by Denise, Holt, SVP Strategy, Experience & Research with Phaedon.

Think of Women in Loyalty™ as an opportunity to have some one-on-one time with the people you’ve most admired or wanted to meet. This is your chance to absorb powerful insights and experience some virtual mentorship.

We hope you enjoy this interview and the powerful story from Emily Merkle. It is an opportunity you don’t want to miss.