Hugo Boss, Woolworths, Tesco, Avios, Emirates and Westpac among the brands nominated for the Oscars of the loyalty industry
FOR IMMEDIATE RELEASE
The stage is set! The 2025 International Loyalty Awards finalists have been revealed, marking a momentous celebration of innovation, excellence, and customer-centricity in the loyalty industry. This year, the competition has been nothing short of fierce, with brands from around the globe showcasing extraordinary loyalty programs that set new benchmarks in creativity, technology, and customer-centricity. These finalists represent the absolute pinnacle of loyalty excellence, with groundbreaking initiatives that are redefining the way businesses connect with their customers.
From pioneering digital transformations to crafting unforgettable customer experiences, the 2025 finalists embody the spirit of innovation, passion, and dedication to making every customer interaction memorable. These visionary companies are elevating loyalty programs to an entirely new level, driving exceptional engagement and cultivating lasting relationships that go beyond transactions.
“Our core values of independence and impartiality in the judging process remain as vital now as they were when the awards program launched 15 years ago,” said Marian Kelly & Eileen McGuinness, CEOs of the International Loyalty Awards. “We believe it’s crucial for everyone in the industry to recognize this. If you’ve been shortlisted, it’s a testament to your merit and truly deserves to be celebrated, especially in such a competitive year.”
The shortlisting panel acknowledged the exceptionally high standard of competition across every category this year. With the largest number of entries ever received since the awards’ inception, selecting the finalists was a challenging task. While not every entry could make it to the shortlist, the panel commends all participants for their impressive submissions. “We encourage those who didn’t make the cut to take pride in their achievements and return even stronger next year.”
Don’t miss out on discovering the incredible loyalty programs that are shaping the future of loyalty. Click here to download the 2025 International Loyalty Awards Finalist Magazine, where you’ll find in-depth features on the nominees, their groundbreaking initiatives, and the cutting-edge technologies making waves in the loyalty space.
The International Loyalty Awards Winners for 2025 will be announced at the prestigious black-tie dinner and ceremony, a dazzling celebration of industry excellence. This year, the celebration of global excellence will return to Dubai for an unforgettable evening on 15 May 2025 at the 5 Star Luxury Resort Hotel at the Dubai Creek – Park Hyatt Dubai. Be inspired by the leading brands shaping the future of loyalty—congratulations to all the 2025 International Loyalty Awards finalists!
For more information, visit www.internationalloyaltyawards.com or follow us.
About the International Loyalty Awards
Now in its 15 years, the International Loyalty Awards honor excellence, innovation, and best practices in the loyalty industry worldwide. Recognized as the premier global platform for customer loyalty, rewards, and recognition, the International Loyalty Awards stand as an iconic and prestigious awards program that highlights businesses deeply committed to customer loyalty and are truly customer centric. The international Loyalty Awards set the gold standard as the only truly ‘global’ awards program in the loyalty industry. These prestigious awards honor businesses and individuals worldwide for their outstanding achievements and contributions to advancing loyalty practices.
Media Contact:
Eileen McGuinness, Co-CEO
Zenith Marketing Global Ltd
00 353 (0) 87 2210328
eileen@internationalloyaltyawards.com