Loyalty programs have long been a staple in customer engagement, yet many still require manual steps, scanning receipts, entering membership numbers, or navigating through multiple app screens. As consumer expectations shift toward effortless digital experiences, Tickit Rewards, a Dubai Holding initiative, is redefining how loyalty works across 3,500+ locations in the UAE.
Unlike traditional loyalty programs, Tickit requires no extra steps at checkout. Customers simply:
- Download the Tickit app and create an account.
- Link a debit or credit card to activate earning.
- Shop and pay using their physical card, Apple Pay, or Samsung Wallet at any Tickit partner location.
Once a transaction is completed, customers receive a push notification confirming the points earned, no need to scan a QR code, enter a loyalty ID at the point of purchase. This mechanism ensures that rewards are earned effortlessly, integrating into customers’ daily lives rather than requiring additional effort.
With Tickit, customers can earn up to 20% Tickit points automatically on their daily transactions across a diverse range of shopping, dining, entertainment, mobility and lifestyle brands. Whether they’re shopping at Virgin Megastore, Decathlon, KIKO Milano, JYSK, dining at Burger King, Texas Chicken, Jumeirah Restaurants, or booking a stay at Rove Hotels, Union Coop for grocery or ordering a taxi with Zed every purchase counts toward their rewards.
The program extends beyond individual brands, covering key lifestyle up to 15+ destinations in the UAE such as The Beach JBR, Bluewaters, City Walk, Dubai Hills Mall, allowing customers to earn rewards seamlessly wherever they go.
Beyond its core point mechanism, Tickit enhances value through strategic partnerships:
- Telecom provider Collaboration: Tickit users who are member of a specific Telecom carrier receive additional Tickit points, making their rewards even more valuable.
- Bank Partnerships: Participating banks provide bonus points and point boosts to specific customer tiers, maximizing their earning potential.
- Brand-Specific Promotions: Certain brands offer extra Tickit points, allowing customers to earn more at select stores and outlets.
These tailored rewards create a dynamic, flexible loyalty experience that goes beyond a simple points base program, catering to a wide range of consumer spending behaviors.
Many promotional campaigns require customers to manually upload receipts or enter transaction details to participate in raffles. Tickit removes this friction, if a qualifying transaction is made, it is automatically entered into the draw. This ensures that users don’t have to take any extra steps while still enjoying the benefits of campaign participation.
Tickit’s innovation extends beyond retail and hospitality. In partnership with Dubai Holding Communities, tenants can now earn Tickit points on rent and service charge payments, a unique offering that integrates rewards into everyday financial commitments.
As digital transformation continues to shape consumer expectations, loyalty programs must prioritize convenience, accessibility, and automation. Tickit’s card-linked mechanism eliminates the need for manual tracking, ensuring that customers never miss out on rewards while offering businesses an easy way to drive engagement.
By covering essential spending categories, integrating with major lifestyle destinations, and partnering with key industry players, Tickit is leading the shift toward a more seamless, automated, and valuable loyalty experience, one that aligns with the expectations of today’s digitally savvy consumers.
About Dubai Holding:
Dubai Holding is a diversified global investment company with investments in more than 30 countries and a combined workforce of more than 40,000 people. Established in 2004, Dubai Holding touches the lives of millions of Dubai residents and visitors through its extensive portfolio of over AED 265 billion worth of assets that support the diversification and sustainable growth of Dubai’s economy across 10 key sectors: real estate, hospitality, leisure & entertainment, media, ICT, design, education, retail, manufacturing & logistics and science. In March 2024, under the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, Nakheel and Meydan were integrated into Dubai Holding to form a global economic entity with a diverse portfolio.
Our portfolio includes:
- Dubai Holding Real Estate, one of the largest integrated master developers in Dubai, combining the long-standing expertise of Dubai Properties, Meraas, Nakheel and Meydan. Its portfolio offers innovative residential real estate solutions across property development, project management, facilities and district management;
- Dubai Holding Asset Management, which offers a world-class portfolio of 21 residential communities, 15 lifestyle destinations, 10 malls and 18 community centres in addition to being the majority strategic shareholder in TECOM Group PJSC, which consists of 10 business destinations catering to six vital knowledge-based economic sectors;
- Dubai Holding Hospitality, which manages leading hospitality assets and a diverse collection of unique F&B concepts as well as top-notch hotel brands, including Dubai Holding’s flagship hospitality brand and global luxury hotel company Jumeirah;
- Dubai Holding Entertainment, the largest and most diversified media, leisure and entertainment company in the region, which comprises leading parks and attractions such as Global Village, Ain Dubai, Dubai Parks and Resorts and The View at The Palm; and media and entertainment venues such as Roxy Cinemas, Coca-Cola Arena and ARN;
- Dubai Holding Investments, a dedicated investment arm responsible for the Group’s investment strategy and managing a diverse portfolio of strategic and financial investments across public and private markets in the UAE and internationally to drive diversification for the Group and seek attractive risk-adjusted returns. It has investments in Emirates NBD, Warsan Waste Management Centre, Du and Azadea, as well as joint ventures and partnerships with Brookfield, Emaar, Aldar and others;
- Dubai Holding Land Estates, which is dedicated to optimising and future-proofing the management of the Group’s extensive land bank and supporting its commitment to sustainable urban development; and
- Dubai Holding Community Management, an integrated, customer-centric company that focuses on creating and managing sustainable and vibrant communities. It is committed to fostering a sense of belonging and connectivity amongst its 1.2 million residents living in 46 master communities.
About Tickit
Tickit, a first-of-its-kind loyalty programme offering members effortless rewards in the UAE across leading destinations, attractions and much-loved brands.
Introduced by Dubai Holding in 2022, Tickit is the most effortless rewards programme in the market with its unmatched digital features. The programme’s card-linked payment technology ensures Tickit leads the evolution of rewards programming and ease of use across 3,500 locations in the UAE.
Tickit is available at Bluewaters, City Walk, The Beach, Al Khawaneej Walk, The Outlet Village, Nakheel Mall, Ibn Battuta, Hatta Resorts, Dubai Parks and Resorts and others.
With Tickit, members earn points effortlessly through partner brands and participating e-commerce sites without having to present an app or a loyalty card, or even scan barcodes or receipts. Once a UAE-issued credit or debit card (VISA or Mastercard) is linked to a member’s account, Tickit automatically captures every relevant transaction done with the linked card, and points are earned instantly with no minimum spend.
As the most diverse loyalty programme, Tickit is enjoyed across some of Dubai Holding’s largest attractions and entertainment offerings, leading theme parks, dining and hospitality, online and in-store shopping, transport and much more.
Members will also enjoy Tickit’s strategic partner brands such as those from Azadea – both on azadea.com and in stores. Azadea brands include Decathlon, Virgin Megastore, Urban Outfitters, Anthropologie, Boggi, Deichmann, Calzedonia, Missguided, Salsa Jeans, Sunglass Hut and many others. Other partner brands include Roxy Cinemas, Rove Hotels, Jumeirah Hotel restaurants, Hillhouse Brasserie, The Duck Hook, TIER Mobility, Zed Mobility, Union Coop, Thrifty and Dollar car rental and more. The full list of participating brands is available on the Tickit app.
About the Author
Elias El Feghali is responsible for Loyalty Partnership and Growth with Dubai Holding. Elias is a Certified Loyalty Marketing Professional™ and a leading figure in the customer loyalty industry in the EMEA region. You can find more about Elias here.