Seasoned public relations professional announces the release of her debut book
Feb 18, 2025 – SAN DIEGO – Michelle Stansbury, a seasoned public relations professional and the owner of Little Penguin PR, today announces the release of her debut book, “From Mad Men to Modern Marketing.” This insightful exploration delves into the evolution of marketing strategies, bridging the gap between the iconic “Mad Men” era and the dynamic landscape of modern marketing.
Stansbury shares, “Audiences loved watching the compelling world of advertising depicted in “Mad Men”, where we were captivated by the masterful art of persuasion and creativity. But a riveting campaign pitch isn’t enough in today’s results-oriented marketing landscape. Success lies in learning from the foundation of storytelling we saw in “Mad Men” and combining it with modern tools and know-how.”
“From Mad Men to Modern Marketing” teaches today’s marketers how to use branding and tailored messages to differentiate from competitors, leverage data and market research, and integrate a cohesive strategy across marketing channels. Stansbury expertly navigates through the key milestones, highlighting the shift from traditional advertising techniques to the data-driven, digitally focused approaches of today. The book provides valuable insights into the power of storytelling, the impact of technology, and the importance of building authentic connections with audiences.
Best-selling author Dr. Regina Lark reviewed the book, saying, “Michelle Stansbury’s ‘From Mad Men to Modern Marketing’ is a must-read for anyone passionate about PR and marketing—it’s packed with profound insights and practical strategies that seamlessly blend the brilliance of classic advertising with today’s modern tactics. Her ability to distill complex principles into engaging, actionable lessons is unmatched, and the examples from Mad Men make it a really good read. Having had the pleasure of working with Michelle, I can confidently say her creativity, expertise, and collaborative spirit shine just as brightly in person as they do in her writing, and I am profoundly grateful for her good work.”
The book is available for purchase on Amazon at: https://www.amazon.com/dp/B0DXG9JF95/
Contact
Michelle Stansbury
Little Penguin PR
Michelle@LittlePenguinPR.com