This week, Aaron Dauphinee sits down with one of the industry’s top experts in loyalty finance and strategy, Evert de Boer. As Managing Partner at On Point Loyalty and CEO of Fidivo, Evert brings deep expertise in loyalty economics, including the first off-the-shelf financial analysis tool for loyalty programs.

In this episode, he shares key insights from his latest book, Loyalty Programs and the Currency Effect, before diving into the evolving role of loyalty in the travel sector—particularly in aviation, where his expertise truly shines.