- Tecsa’s OneViu technology supports DFI’s customer-first ranging, merchandising, own label development, new product development, and promotions optimisation.
- DFI has successfully leveraged OneViu and its yuu rewards 1st party data to enhance customer-centric range reviews across multiple retail banners
- Wellcome, Mannings, and 7-Eleven in Hong Kong, along with Guardian in Singapore, are also benefiting from developing stronger supplier relationships through insights collaboration.
London, Hong Kong & Singapore (Apr. 7, 2025) – Tecsa, the leading provider of AI-native category assortment, promotional and targeted media optimisation technology, today announces the extension of its strategic partnership with DFI Retail Group (DFI) for Tecsa’s OneViu platform. The collaboration, which began in 2019, underscores the critical role of Tecsa’s OneViu platform in enabling retailers to transform customer experiences, category performance, and supplier relationships through precision insights.
DFI’s partnership with Tecsa began with the development of the yuu rewards program and was strengthened by the successful rollout of OneViu, an award-winning AI-native analytics platform designed to embed customer-centric decision-making into every aspect of retail operations. DFI’s 2024 equity investment in Tecsa signaled its continued confidence in this partnership and its commitment to innovation.
With Tecsa’s OneViu, DFI has integrated AI-powered tools into its category management and promotional strategies, delivering measurable results. The platform also empowers suppliers with real-time, actionable insights, enabling them to better align with DFI’s ambitious growth strategy across its grocery banners, Wellcome and Marketplace, its Health & Beauty banners, Mannings and Guardian, and 7-Eleven convenience business.
Scott Price, Group Chief Executive, DFI Retail Group commented: “Our extended partnership with Tecsa underscores our ongoing commitment to delivering exceptional, customer-focused retail experiences. By harnessing the power of OneViu’s AI-driven insights, we’ve achieved significant category growth, enhanced our customer offering, and strengthened partnerships with suppliers through a shared understanding of customer behaviour. DFI’s focus remains on leveraging innovation to create value for customers, suppliers, and stakeholders alike.”
Tony Buffin, Founder and Chairman of Tecsa, added, “I would like to thank Scott and his team for their continued support. I would also like to thank our team for their outstanding work in building a world-class category intelligence platform, for DFI, which is transforming decisions through superior data-science and embedded AI. We are delighted to be supporting DFI’s customer-first strategy and enabling suppliers to access precision customer insights in real-time. However, this is just the beginning. New sales and margin optimisation science is landing continuously, including our latest dynamic audience selection capability for enhanced targeting of retail media. With DFI’s backing we can now bring these capabilities to more retailers and their suppliers across the world.
About Tecsa Group
Founded in 2019, Tecsa helps its retail partners build bigger first-party data sets, enabling them to use customer data to make better category decisions and communicate precisely to customers whilst creating valuable new income streams. Tecsa’s OneViu platform utilises class-leading data-science and AI, can be rapidly deployed, and provides unparalleled, actionable category insights and more relevant communications to ignite growth. Tecsa has offices in the UK & Europe, Hong Kong, Singapore, Thailand, Australia, UAE, and the USA.
About DFI Retail Group
DFI Retail Group is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”. As at 31 December 2024, the Group, its associates and joint ventures operated over 10,700 outlets and employed over 190,000 people. The Group had total annual revenue in 2024 exceeding US$24.9 billion. The Group is dedicated to delivering quality, value, and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group operates a portfolio of well-known brands across six key divisions: health and beauty, convenience, food, home furnishings, restaurants, and other retailing. DFI Retail Group is a member of the Jardine Matheson Group.
Media Contacts
Dave Battiston
Co-Founder & Managing Partner
dave.battiston@thetecsagroup.com
+971 55 888 8031
Anthony Morris
CEO
anthony.morris@thetecsagroup.com
+44 7738 881935