Creatopy’s AI-powered digital ads platform optimised 1,000+ assets in seven languages for British Council’s “Global English” campaign – delivering 50% faster turnaround time
New York, USA — April 2025: British Council, the UK’s international organisation for cultural relations and educational opportunities, has used cutting-edge AI-powered design automation to secure significant reductions in the time and money required to produce marketing content.
By leveraging Creatopy’s platform, British Council achieved a remarkable 70% reduction in global content production costs, bringing them down from €5k to €1.5k per campaign.
British Council sought to enhance engagement across Wider Europe for its Global English campaign by localising content in seven languages (Spanish, French, Georgian, Polish, Portuguese, Romanian, and Ukrainian), all while ensuring the essence of the campaign was not lost in translation. This ambitious project, involving over a thousand assets and over ten Adobe master templates, presented challenges in terms of cost and efficiency.
By adopting Creatopy’s platform, the British Council not only slashed its costs but also experienced a 50% faster turnaround time for asset creation and 100% on-time delivery of all localised materials, ensuring a seamless launch. Creatopy’s design automation allowed the British Council to dynamically feed messaging from various data sources, streamline localisation, and empower regional teams. The team templates created within Creatopy also provide a scalable and future-proof solution for ongoing content production needs.
Meltem Gunyuzlu, Head of Marketing Operations Hub, Europe and Americas, British Council, said: “The benefits of Creatopy’s platform are immense – it radically decreased the amount of time, resources, and money dedicated to localisation and proved to be an instrumental tool for our creative asset production process.”
Tammy Nam, CEO, Creatopy, said: “Marketing teams are under incredible pressure to do more with fewer resources. They’re also faced with inefficient and slow processes between global and local marketing teams, which can cause delays and increase costs.
“British Council’s success in achieving 70% cost reduction with a 50% turnaround time on deadline highlights that friction can be eliminated from international, multilingual campaigns so that marketers can move at speed to meet tight deadlines. Our platform helps ensure that the right message reaches the right audience without overloading design teams. This enables brands to amplify their global impact and connect with diverse audiences more effectively, ultimately driving their mission forward at scale.”
About Creatopy
Creatopy is transforming the way marketers create and publish ad campaigns. Our AI-powered platform helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever before. Unlike bloated enterprise software or fragmented AI tools, Creatopy streamlines the process, from design to deployment and measurement, driving better performance and higher ROI. Trusted by thousands of global brands, Creatopy is helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance.
With teams in the United States, Romania, and the UK, Creatopy launched in 2021 and raised $10 million in Series A financing in 2023. Find out more at www.creatopy.com.