Myth-busting on the impact of AI and other drivers of Modern Loyalty Marketing

The Wise Marketer continues to bring savvy perspectives on topics that matter most to loyalty marketers in their most recent webinar that brought together loyalty leaders from Masan Group and Capillary Technologies.

“Building reasons to shop with you are as important as finding the persons to shop.”

• Mark Sage, Chief Experience and Membership Officer, Mason Group

The panel identified known loyalty truths and postulated it’s time for a rethink that considers a more modern approach to customer relationships and their loyalty to a brand.

True business growth requires the integration of loyalty efforts with other strategic levers—such as customer acquisition, brand development, and product innovation. Our panel will explore a modern approach to loyalty that demands businesses rethink conventional assumptions, align loyalty strategies with real-world customer behavior, leverage AI capabilities, and embed loyalty within a diversified growth framework.

From this webinar, you’ll hear leading viewpoints, supported by success stories in the APAC region and from other notable brands that underscore the potential effectiveness of loyalty initiatives with a current mindset.