In our latest webinar, we dive into how shopping malls continue to evolve in the digital age beyond traditional retail hubs into immersive lifestyle destinations and perspectives on understanding Generation Z’s shopping behaviors.

This discussion brought together a highly experienced group of top retail mall operators —specifically leaders from Mall of America and Cadillac Fairview — to discuss how Gen Z interacts with in-store shopping, events, and experiences, and how these behaviors differ from some of the other generational cohorts.

Sponsored in partnership with Coniq, we also explored how Gen Z compares to other generational cohorts and what needs to be different versus what strategies cross generations for retail tenants and operators of their physical spaces for consumers to engage brands.  Take a glimpse into the future of shopping malls in this hour-long conversation.