Funding comes from new investors Silversmith Capital Partners and Meritech Capital, with participation from existing investor CRV
We reported in June about the influence of private equity investors in loyalty technology companies. We found ten firms benefitting from private equity money and noted that more than one-third of the list was highlighted in the Forrester Wave Loyalty Solutions report in Q1 2023.
The momentum in this area continues as this week, Berlin, Germany-based Talon.One, a global leader in enterprise loyalty and promotion software, announced a $135M growth round of funding. The organization, which works with enterprise customers like H&M, Adidas, Costa Coffee, Sephora, Ticketmaster, Nordstrom and more, will use the new capital to further their foothold in the US, UK, Europe and APAC.
Co-founder and CEO Christoph Gerber and Co-founder and COO Sebastian Haas are building a behemoth that is expanding its client footprint into North America. Recent reporting from the Harvard Business Review and Talon.One study showed that 65% of organizations plan to increase their focus on the profitability of promotions and discounting in the coming year, an indication that this growth round is arriving at the right time.
About this news Gerber said, “This investment is a powerful vote of confidence in the platform we’ve built, and the value we deliver to the world’s most trusted brands.”
The new capital will accelerate ongoing innovation of the Talon.One platform and strengthen the company’s leading market position in the US, UK, Europe and APAC. The investment will focus on delivering AI-powered intelligence and predictive insights, as well as deepening enterprise capabilities across sectors. “Talon.One continues to redefine what loyalty and promotion should look like for modern enterprises,” said Alex Clayton, General Partner at Meritech Capital.
Talon.One’s solution is designed to be compatible with any tech stack, offering a scalable tool for all sectors including retailers, QSR, grocery chains and financial institutions, while its “headless” architecture, intuitive Rule Engine, and deep integrations with partners enable seamless deployment across online and in-store channels, with no need for custom development.
Founded in 2015, the company has a global reach with teams in Berlin, London, Boston and Singapore, and over 270 customers across North America, Europe and APAC. It was recognized in Gartner’s 2025 Market Guide for Loyalty Program Vendors and as a major player in IDC’s 2024 MarketScape report for Loyalty Software Providers.
You can read the entire press release here.