Posted on August 1, 2025 | by news-summaadvisory

#690: Sandals Resorts: Redefining Loyalty Through Experience and Community with Peter Menges

This episode is available in video format on www.Loyalty.TV

The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Twice a month, we bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results.

In this episode, Bill Hanifin speaks with recognized industry figure Peter Menges, SVP Customer Engagement and Loyalty with Sandals Resorts International. Sandals is a boutique luxury resort brand that is Caribbean-based and global in its appeal.

In this session, you’ll hear Peter’s take on why loyalty is a byproduct of behavior, how to build and nurture vibrant customer communities, and how customer experience is central to maintaining long-term customer loyalty.

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