TILBURG, NETHERLANDS — AUGUST 26, 2025 — Today, Dutch loyalty platform NeoDay announces a strategic partnership with Open Telekom Cloud (OTC), the sovereign public cloud operated by T-Systems, part of Deutsche Telekom. T-Systems, a leading provider of secure cloud and IT services for enterprises and public institutions across Europe, will now offer the NeoDay loyalty platform via its managed services and Open Telekom Cloud infrastructure. This allows customers to benefit from various opportunities to increase brand loyalty. Furthermore, NeoDay gains a foothold in the growing markets, such as the German market.
This partnership combines customer loyalty expertise with the trusted, GDPR-compliant cloud environment of the Open Telekom Cloud and T-Systems’ presence in regulated markets. It offers a sovereign alternative to US hyperscalers, enabling organizations to innovate without vendor lock-in or compromising control over sensitive customer data. Companies can thus implement scalable loyalty programs focused on innovation, compliance, and measurable business impact.
The Open Telekom Cloud is hosted in data centers in Germany, the Netherlands, and Switzerland. This partnership aligns with Deutsche Telekom’s recent move to consolidate its cloud offerings under the T Cloud umbrella, bringing together all cloud services in a sovereign Multi-Cloud Ecosystem.
Loyalty technology on the rise
Loyalty technology is an emerging topic in today’s market. Nearly all industries are facing price increases, leading consumers to make increasingly price-driven decisions. Acquiring new customers and retaining existing ones is more challenging than ever. As a result, customer loyalty has become a strategic pillar for increasing revenue and fostering meaningful customer engagement. More and more companies are viewing brand loyalty as a strategic tool for creating commercial value that benefits both businesses and consumers.
Combining expertise and data control
Efforts to increase brand loyalty do not always yield the desired return. ROI is often unclear, while concerns over data privacy and security can lead to consumer reluctance or rejection. Through this partnership, NeoDay and T-Systems introduce a trusted solution that combines deep loyalty expertise with data control under European standards. The platform meets growing market demands for extracting more value from loyalty programs, quickly and securely.
“We’re excited to welcome NeoDay to our ecosystem of trusted partners,” said Madeleine Dubois, Partner Manager at T-Systems. “NeoDay brings deep expertise in loyalty strategy and technology—an ideal complement to our secure, GDPR-compliant Open Telekom Cloud. Together, we can offer a fully integrated solution that enables organizations to strengthen customer relationships in a scalable and sovereign way. This partnership reflects our shared ambition to drive meaningful digital innovation with real business impact.”
“Data control, security, and consumer trust are becoming increasingly critical to loyalty technology,” said Jurgen Swaans, Owner of NeoDay. “Open Telekom Cloud is widely seen as a trusted standard in the cloud market, with a focus on strong quality and real added value. This partnership is an opportunity for companies to rethink loyalty: as an essential tool to quickly generate commercial value in a way that’s meaningful for the consumer.”
Expanding into health, finance and the public sector
NeoDay is already well established in sectors like retail, food, leisure, and FMCG. This partnership enables the company to expand into new markets where Open Telekom Cloud has a strong presence, such as health care, financial services, and the public sector. These highly regulated sectors demand robust data protection and full compliance with European privacy laws. The combination of NeoDay’s loyalty technology and the Open Telekom Cloud’s sovereign infrastructure offers a unique value proposition for these markets. These growth markets offer opportunities for loyalty platforms that go beyond transactional benefits and foster emotional connection, like encouraging healthier choices.
As part of the partnership, the NeoDay platform will be listed in the OTC marketplace, the e-commerce shop. The innovative solutions to strengthen brand loyalty are available immediately.
About NeoDay
NeoDay is a Dutch software platform for customer loyalty. It helps marketers build and manage loyalty campaigns that demonstrably boost return on marketing investments. Known for its fast and easy implementation, the platform supports both long-term campaigns and short-term promotions across sectors like fashion, retail, leisure, and FMCG. Clients include Heineken, Pathé, and Lidl.
More information via www.neoday.com
About T-Systems
T-Systems, a subsidiary of Deutsche Telekom, is one of Europe’s leading providers of IT services and digital solutions. The company supports large enterprises and public institutions with managed cloud services, SAP expertise, cybersecurity, artificial intelligence, and end-to-end digital transformation. With operations in around 20 countries and a workforce of approximately 27,000 employees, T-Systems delivers secure, scalable, and sovereign IT infrastructure that meets the highest standards for compliance and innovation.
More information via www.t-systems.com
Media Contact
Mark van Gemeren
neoday@lubbersdejong.nl
Lubbers De Jong
Falckstraat 15-4
1017 VV Amsterdam
www.lubbersdejong.nl