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The Wise Marketer™ Strategy Brief Series: From Vision to Reality – How Loyalty Data Powers the AI Marketing Revolution

Presenting the Marketing Attribution Atlas

In many organizations, loyalty programs still live in a shadow. This shadow is called the “cost center,” and it can blind even the best of intentions. We know that loyalty programs can drive accretive value to a sponsoring organization, but winning agreement on how to measure that value is a conversation still in progress.

But not anymore.

In this eBook, From Vision to Reality – How Loyalty Data Powers the AI Marketing Revolution, we explore how loyalty programs can be the ultimate drivers to transform competitive advantages into salient returns and evolve into an enterprise-wide asset.

Our valued thought partner in the creation of this eBook is Kobie – the perfect fit for The Wise Marketer to address this heady topic. Kobie works with clients daily to solve the “attribution challenge” that befuddles many marketers. Through this new Strategy Brief, they share thoughts on how to create new models of attribution for customer loyalty.

Building the Comprehensive Data Ecosystem

This Strategy Brief is composed of three sections:

  • Modern Loyalty’s Data Foundation
  • Operationalizing Data-Driven Loyalty
  • Transforming Loyalty into a Data-Fueled Enterprise-Wide Asset

As you read through each section, you will become familiar with new terms, “the Granular Data Advantage,” and tap into four key action items to solve the attribution challenge. We share the importance of mapping the Journey Atlas, and you’ll gain a clear view of how to achieve AI Personalization at Scale.

We cover current topics, including how to enable Retail Media Networks and Partnerships through optimal use of loyalty program data and share tips on how to optimize your marketing investment through smart targeting.

Case studies are included, too as we outline the path to develop metrics for Next-Generation Loyalty and explain the organizational needs to transform your business to deliver AI-driven loyalty.

This is a one-of-a-kind, groundbreaking eBook that walks you from shaping vision to creating the reality of building your Data-Powered Loyalty Future.

Read also: The Wise Marketer Strategy Brief Series: Emotional Loyalty, created in collaboration with Kobie.

Stay. Loyal. Always.

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