Building Brands and Serving the Customer in a Modern World
The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community.
Today’s Guest is Priya Girishankar, a highly experienced marketing professional who has served in significant roles with notable brands such as Disney, the Los Angeles Times, and more.
During her time with Disney, she led the launch of Disney Rewards Cards from the ground up and developed it into a highly profitable division for the global brand. As EVP Marketing with The Los Angeles Times, Priya was responsible for Consumer, Brand, and Customer Service, and led the company’s turnaround strategy for the subscription business.
Taking into account Priya’s experience in brand marketing, payments, loyalty, and media, she is best described as a storyteller. We talk about how she interprets that term and applies her understanding to building a consumer marketing strategy for big brands.
Time Stamps for the Time Starved:
- Priya’s Favorite Non-Fiction Book – 0:53
- Getting to Know Priya – 3:08
- The Role and Importance of Storytelling in Marketing – 5:01
- Lessons Learned from Disney – 6:38
- The Media and Entertainment Business Today – 15:38
- Content and Media Marketing Today – 21:58
- Subscription, Gating, Paid Content – 26:03
- Loyalty Programs in the Media Business – 28:02
- Future of Content Marketing – 29:37
- Parting Thoughts About Customer Marketing – 34:08