Posted on January 17, 2026 | by news-summaadvisory

CES 2026: DPAA’s Barry Frey on DOOH Innovations, Retail Media and Tech Trends

Chief Marketer Network was on the ground interviewing tech, marketing and advertising professionals at CES 2026 in Las Vegas from Jan 6-8. In the clip below, DPAA President & CEO Barry Frey discusses the association’s presence at the show, the future of retail media and what tech stood out to him at the conference.

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